Comments on: Social Media and Product Survival http://globalpatriot.com/2009/01/02/social-media-and-product-survival/ Patriotism Without Borders Mon, 16 Apr 2012 04:40:51 +0000 hourly 1 By: Sue Rostvoldhttp://globalpatriot.com/2009/01/02/social-media-and-product-survival/comment-page-1/#comment-105 Sue Rostvold Fri, 16 Jan 2009 04:31:19 +0000 http://globalpatriot.com/?p=195#comment-105 I hadn't hear that one before, the comment about there being a lot of money to be made by opening Twitter rehab facilities. Good one. Regarding Arm & Hammer Essentials, it actually looks pretty cool. I'm going to look for it next time I need a cleaning product. I'm curious that I hadn't heard of it before though. Seems like they could do a better job on twitter getting the word out. BTW: The video you embedded isn't working on your site or on their site at the moment. I hadn’t hear that one before, the comment about there being a lot of money to be made by opening Twitter rehab facilities. Good one.

Regarding Arm & Hammer Essentials, it actually looks pretty cool. I’m going to look for it next time I need a cleaning product. I’m curious that I hadn’t heard of it before though. Seems like they could do a better job on twitter getting the word out.

BTW: The video you embedded isn’t working on your site or on their site at the moment.

]]> By: Sue Rostvoldhttp://globalpatriot.com/2009/01/02/social-media-and-product-survival/comment-page-1/#comment-2653 Sue Rostvold Fri, 16 Jan 2009 04:31:00 +0000 http://globalpatriot.com/?p=195#comment-2653 I hadn't hear that one before, the comment about there being a lot of money to be made by opening Twitter rehab facilities. Good one. Regarding Arm & Hammer Essentials, it actually looks pretty cool. I'm going to look for it next time I need a cleaning product. I'm curious that I hadn't heard of it before though. Seems like they could do a better job on twitter getting the word out. BTW: The video you embedded isn't working on your site or on their site at the moment. I hadn’t hear that one before, the comment about there being a lot of money to be made by opening Twitter rehab facilities. Good one.

Regarding Arm & Hammer Essentials, it actually looks pretty cool. I’m going to look for it next time I need a cleaning product. I’m curious that I hadn’t heard of it before though. Seems like they could do a better job on twitter getting the word out.

BTW: The video you embedded isn’t working on your site or on their site at the moment.

]]> By: Katiehttp://globalpatriot.com/2009/01/02/social-media-and-product-survival/comment-page-1/#comment-2652 Katie Tue, 13 Jan 2009 02:06:00 +0000 http://globalpatriot.com/?p=195#comment-2652 That really looks like the Twitter explanation video and a few others I have seen online? What's up with the white board and old fashioned drawings? Simple yet effective, I suppose. Glad it's eco friendly, but my question: Are they really considering pulling it from the shelves or is that just a marketing tactic? I'm thinking the latter. Great example of a company using social media to market a product! That really looks like the Twitter explanation video and a few others I have seen online? What’s up with the white board and old fashioned drawings? Simple yet effective, I suppose. Glad it’s eco friendly, but my question: Are they really considering pulling it from the shelves or is that just a marketing tactic? I’m thinking the latter.

Great example of a company using social media to market a product!

]]> By: Katiehttp://globalpatriot.com/2009/01/02/social-media-and-product-survival/comment-page-1/#comment-101 Katie Mon, 12 Jan 2009 17:06:30 +0000 http://globalpatriot.com/?p=195#comment-101 That really looks like the Twitter explanation video and a few others I have seen online? What's up with the white board and old fashioned drawings? Simple yet effective, I suppose. Glad it's eco friendly, but my question: Are they really considering pulling it from the shelves or is that just a marketing tactic? I'm thinking the latter. Great example of a company using social media to market a product! That really looks like the Twitter explanation video and a few others I have seen online? What’s up with the white board and old fashioned drawings? Simple yet effective, I suppose. Glad it’s eco friendly, but my question: Are they really considering pulling it from the shelves or is that just a marketing tactic? I’m thinking the latter.

Great example of a company using social media to market a product!

]]> By: Global Patriothttp://globalpatriot.com/2009/01/02/social-media-and-product-survival/comment-page-1/#comment-91 Global Patriot Tue, 06 Jan 2009 22:12:12 +0000 http://globalpatriot.com/?p=195#comment-91 Kimberly, tis sad that it took climate change and a total meltdown of the auto industry to get GM's attention, but that's the struggle between short term profits and long term solutions. We'll see if the next four years result in a change in corporate consciousness. Beth, as powerful as viral is, you're right that it is difficult to get a message read and acted upon my a large number of people, and as traffic on social media continues to rise, it won't get any easier. That said, it's still important for corporations to understand the new methods of conversation and, hopefully, make more meaningful connections with their consumers. Kimberly, tis sad that it took climate change and a total meltdown of the auto industry to get GM’s attention, but that’s the struggle between short term profits and long term solutions. We’ll see if the next four years result in a change in corporate consciousness.

Beth, as powerful as viral is, you’re right that it is difficult to get a message read and acted upon my a large number of people, and as traffic on social media continues to rise, it won’t get any easier. That said, it’s still important for corporations to understand the new methods of conversation and, hopefully, make more meaningful connections with their consumers.

]]> By: GlobalPatriothttp://globalpatriot.com/2009/01/02/social-media-and-product-survival/comment-page-1/#comment-2651 GlobalPatriot Tue, 06 Jan 2009 22:12:00 +0000 http://globalpatriot.com/?p=195#comment-2651 Kimberly, tis sad that it took climate change and a total meltdown of the auto industry to get GM's attention, but that's the struggle between short term profits and long term solutions. We'll see if the next four years result in a change in corporate consciousness. Beth, as powerful as viral is, you're right that it is difficult to get a message read and acted upon my a large number of people, and as traffic on social media continues to rise, it won't get any easier. That said, it's still important for corporations to understand the new methods of conversation and, hopefully, make more meaningful connections with their consumers. Kimberly, tis sad that it took climate change and a total meltdown of the auto industry to get GM’s attention, but that’s the struggle between short term profits and long term solutions. We’ll see if the next four years result in a change in corporate consciousness.

Beth, as powerful as viral is, you’re right that it is difficult to get a message read and acted upon my a large number of people, and as traffic on social media continues to rise, it won’t get any easier. That said, it’s still important for corporations to understand the new methods of conversation and, hopefully, make more meaningful connections with their consumers.

]]> By: Beth from Avenue Zhttp://globalpatriot.com/2009/01/02/social-media-and-product-survival/comment-page-1/#comment-90 Beth from Avenue Z Tue, 06 Jan 2009 21:11:23 +0000 http://globalpatriot.com/?p=195#comment-90 Mr. Patriot, sir.... interesting find with this greenroots campaign. I, too, find social media an intriguing experiment. We've all been amazed at the rapid spread of a buzz word or blog post or video (like the guy singing "Goodnight, Sweetheart" to the puppies. See that one?). It can and does happen every day. But the big "but" here is ... thousands, perhaps hundreds of thousands, of important messages now flood our social media outlets. I recently ran a Virtual Food Drive, and I guessed that perhaps a quarter million Tweets went out through Twitter (my math was *very* rough, but the word did spread). My drive asked people to "give where they live" and stop by my blog to comment and be counted. With perhaps 250,000 messages, what might one estimate as the response rate? I think the final count was about 55 strangers who committed. The rest of the contributors were my friends, clients and family. If you do more (questionable) math, that is a .022 percent return rate. Clearly I viewed the Virtual Food Drive as a success, since (be careful -- more Math by Beth to follow) I ended up doubling my original goal of 1 ton of donations. But my point is that my Virtual Food Drive message was competing with dozens of "Please HELP" and "Worthy Cause!" messages in my own modest little social media network. So, these dedicated A&H Essentials advocates may have heart, but they're a long way from being able to enact real change through social networks. There's just too much competition. Even a chronic do-gooder like myself has to pick and choose what urgent causes to support, and I'm afraid this campaign isn't one of them. (But that doesn't mean I don't wish them luck.) Mr. Patriot, sir…. interesting find with this greenroots campaign. I, too, find social media an intriguing experiment. We’ve all been amazed at the rapid spread of a buzz word or blog post or video (like the guy singing “Goodnight, Sweetheart” to the puppies. See that one?). It can and does happen every day.

But the big “but” here is … thousands, perhaps hundreds of thousands, of important messages now flood our social media outlets. I recently ran a Virtual Food Drive, and I guessed that perhaps a quarter million Tweets went out through Twitter (my math was *very* rough, but the word did spread). My drive asked people to “give where they live” and stop by my blog to comment and be counted.

With perhaps 250,000 messages, what might one estimate as the response rate? I think the final count was about 55 strangers who committed. The rest of the contributors were my friends, clients and family. If you do more (questionable) math, that is a .022 percent return rate.

Clearly I viewed the Virtual Food Drive as a success, since (be careful — more Math by Beth to follow) I ended up doubling my original goal of 1 ton of donations. But my point is that my Virtual Food Drive message was competing with dozens of “Please HELP” and “Worthy Cause!” messages in my own modest little social media network.

So, these dedicated A&H Essentials advocates may have heart, but they’re a long way from being able to enact real change through social networks. There’s just too much competition. Even a chronic do-gooder like myself has to pick and choose what urgent causes to support, and I’m afraid this campaign isn’t one of them. (But that doesn’t mean I don’t wish them luck.)

]]> By: Beth from Avenue Zhttp://globalpatriot.com/2009/01/02/social-media-and-product-survival/comment-page-1/#comment-2650 Beth from Avenue Z Tue, 06 Jan 2009 21:11:00 +0000 http://globalpatriot.com/?p=195#comment-2650 Mr. Patriot, sir.... interesting find with this greenroots campaign. I, too, find social media an intriguing experiment. We've all been amazed at the rapid spread of a buzz word or blog post or video (like the guy singing "Goodnight, Sweetheart" to the puppies. See that one?). It can and does happen every day. But the big "but" here is ... thousands, perhaps hundreds of thousands, of important messages now flood our social media outlets. I recently ran a Virtual Food Drive, and I guessed that perhaps a quarter million Tweets went out through Twitter (my math was *very* rough, but the word did spread). My drive asked people to "give where they live" and stop by my blog to comment and be counted. With perhaps 250,000 messages, what might one estimate as the response rate? I think the final count was about 55 strangers who committed. The rest of the contributors were my friends, clients and family. If you do more (questionable) math, that is a .022 percent return rate. Clearly I viewed the Virtual Food Drive as a success, since (be careful -- more Math by Beth to follow) I ended up doubling my original goal of 1 ton of donations. But my point is that my Virtual Food Drive message was competing with dozens of "Please HELP" and "Worthy Cause!" messages in my own modest little social media network. So, these dedicated A&H Essentials advocates may have heart, but they're a long way from being able to enact real change through social networks. There's just too much competition. Even a chronic do-gooder like myself has to pick and choose what urgent causes to support, and I'm afraid this campaign isn't one of them. (But that doesn't mean I don't wish them luck.) Mr. Patriot, sir…. interesting find with this greenroots campaign. I, too, find social media an intriguing experiment. We’ve all been amazed at the rapid spread of a buzz word or blog post or video (like the guy singing “Goodnight, Sweetheart” to the puppies. See that one?). It can and does happen every day.

But the big “but” here is … thousands, perhaps hundreds of thousands, of important messages now flood our social media outlets. I recently ran a Virtual Food Drive, and I guessed that perhaps a quarter million Tweets went out through Twitter (my math was *very* rough, but the word did spread). My drive asked people to “give where they live” and stop by my blog to comment and be counted.

With perhaps 250,000 messages, what might one estimate as the response rate? I think the final count was about 55 strangers who committed. The rest of the contributors were my friends, clients and family. If you do more (questionable) math, that is a .022 percent return rate.

Clearly I viewed the Virtual Food Drive as a success, since (be careful — more Math by Beth to follow) I ended up doubling my original goal of 1 ton of donations. But my point is that my Virtual Food Drive message was competing with dozens of “Please HELP” and “Worthy Cause!” messages in my own modest little social media network.

So, these dedicated A&H Essentials advocates may have heart, but they’re a long way from being able to enact real change through social networks. There’s just too much competition. Even a chronic do-gooder like myself has to pick and choose what urgent causes to support, and I’m afraid this campaign isn’t one of them. (But that doesn’t mean I don’t wish them luck.)

]]> By: Kimberly Bockhttp://globalpatriot.com/2009/01/02/social-media-and-product-survival/comment-page-1/#comment-2649 Kimberly Bock Tue, 06 Jan 2009 19:55:00 +0000 http://globalpatriot.com/?p=195#comment-2649 I thought of GM also. I recently saw the movie about the EV's & I was thinking, "If only they realized the growth potential, even if they would have to accept temporary loss"..Once people saw the reliability of the car, the environmental benefits to be experienced by their children & childrens children it would amount to monetary gain AND provisions needed for our future! @Keane Yup, believe it or not, it's a worthy product. I thought of GM also. I recently saw the movie about the EV’s & I was thinking, “If only they realized the growth potential, even if they would have to accept temporary loss”..Once people saw the reliability of the car, the environmental benefits to be experienced by their children & childrens children it would amount to monetary gain AND provisions needed for our future!

@Keane Yup, believe it or not, it’s a worthy product.

]]> By: Kimberly Bockhttp://globalpatriot.com/2009/01/02/social-media-and-product-survival/comment-page-1/#comment-89 Kimberly Bock Tue, 06 Jan 2009 18:55:53 +0000 http://globalpatriot.com/?p=195#comment-89 I thought of GM also. I recently saw the movie about the EV's & I was thinking, "If only they realized the growth potential, even if they would have to accept temporary loss"..Once people saw the reliability of the car, the environmental benefits to be experienced by their children & childrens children it would amount to monetary gain AND provisions needed for our future! @Keane Yup, believe it or not, it's a worthy product. I thought of GM also. I recently saw the movie about the EV’s & I was thinking, “If only they realized the growth potential, even if they would have to accept temporary loss”..Once people saw the reliability of the car, the environmental benefits to be experienced by their children & childrens children it would amount to monetary gain AND provisions needed for our future!

@Keane Yup, believe it or not, it’s a worthy product.

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