Enchantment by Guy Kawasaki

by Mark Lovett on March 8, 2011

In his book, Enchantment: The Art of Changing Hearts, Minds, and Actions Guy Kawasaki tells us that the essence of building meaningful relationships and furthering causes is not about manipulation, but rather transformation.

For those of you not familiar with his work, Guy Kawasaki is a unique individual, equal parts knowledge, charm and vision, a rare combination indeed.  He’s the former chief evangelist for Apple, a best-selling author, venture capitalist and renowned speaker.  Enchantment is his latest book and I encourage you to pick up a copy and learn the ways of enchantment.  (By the way, we all deserve to live in an enchanted world!)

Enchantment by Guy KawasakiThere are pearls of wisdom throughout the book’s 189 pages, and while there’s an emphasis on applying the rules of enchantment to the world of business, a topic that Guy is adept at writing about, I came away with some insights on how to evangelize the ideals of being a Global Patriot.  Most of us recognize that the planet is in dire straights, and needs our love and attention more than ever, but the challenge lies in inspiring a sense of passion and dedication that is required to effect meaningful change throughout society.

You need to convince people to dream the same dream that you do.

That was a statement I kept returning to.  You might think that the dream of living on a healthy and sustainable planet would be universal, or that a profound belief in basic human rights would be embraced by all, but that’s not the world we live in at the present time.  One look at the media, where facts and logic are tossed out the window in order to further some ideological agenda or maximize profit at the expense of the planet’s health and well-being, and you begin to understand the problem.

Understanding the Benefits of ChangeGuy Kawasaki Smiles

So how does one inspire a positive change in behavior that is beneficial for all?  How do we achieve a greater sense of understanding throughout society?  And how does such a change in consciousness actually occur?  Guy hit upon a salient point in that regard.

The benefits of change must outweigh the costs of change and the benefits of staying the same.  The fact that you think change is worthwhile is not enough; the person you’re trying to enchant must believe this too.

That was a great ah-ha moment, and highlighted the fact that too often our desire to make the world a better place manifests itself in a way that attempts to convince others that our point of view is correct.  But if we truly want this change to be long lasting, if we actually want the enchantment to endure, then other people must, on their own, come to embody the beliefs and principals that will make it happen.

Guy’s law of enchantment: People at rest will remain at rest, and people in motion will remain moving in the same direction unless an outside enchanter acts upon them.  Existing relationships, satisfaction with the status quo, laziness, and busyness hinder change.

As Global Patriots, it’s time for you to become an Enchanter and create the change in consciousness that our planet so desperately needs.

Enchantment by Guy Kawasaki, Resistance is Futile

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