When we think of someone volunteering for a nonprofit, a typical image which comes to mind involves an individual working in a homeless shelter or digging a well in Africa, taking a position on the front line to help those in dire need. But all nonprofits need help with infrastructure too: marketing, computers, human resources & finance.
I’m at WordCamp San Francisco 2011 this weekend and had the pleasure of listening to Zach Berke, the founder and CEO of Exygy, speak at a conference session entitled WordPress for the Greater Good. While his presentation focused on a website Exygy is building for UNICEF in Uganda, Zach also spoke of the amazing Taproot Foundation.
Most organizations tackling social problems don’t have access to the marketing, design, technology, management or strategic planning resources they need to succeed. Without this talent, few are able to have their intended impact on critical issues like the environment, health and education. Taproot is a nonprofit organization that makes business talent available to organizations working to improve society.
Their focus is simple, to build a Pro Bono Nation, based on the underlying belief that when professionals give back a portion of their time to help the nonprofit community, they are able to create the ultimate win-win situation. Here’s how it works:
If you’re a professional trying to make a difference in the world, volunteer.
Apply your skills to the greater good!
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